Author

Purva Desai

Content Strategist

Purva Desai is a content strategist and digital marketing specialist at MagicWorks IT Solutions. She writes on AI, buyer psychology, and digital marketing strategy.

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Articles by Purva Desai

How AI Shortens the Distance Between Awareness and Action
ai-marketingbuyer-journey

How AI Shortens the Distance Between Awareness and Action

12 May 2026
How AI Removes Guesswork from Buyer Behaviour
ai-marketingbuyer-behaviour

How AI Removes Guesswork from Buyer Behaviour

7 April 2026
The New Psychology of Personalisation: What AI Knows About Your Buyer
ai-marketingpersonalisation

The New Psychology of Personalisation: What AI Knows About Your Buyer

10 March 2026