Author

Purva Desai

Head Digital marketing

Purva Desai is the Head of Digital Marketing at MagicWorks IT Solutions, bringing 16 years of experience across visual arts and digital strategy. A trained artist with a Master's in Visual Art and a background in art therapy, she began her career as a graphic designer, later working as an Art Director before moving into performance marketing, SEO, and brand strategy. This dual foundation, art and analytics, shapes how she approaches marketing: understanding not just what drives clicks, but what drives human perception and emotion. She now leads MagicWorks' digital marketing department, writing on AI, buyer psychology, and the evolving intersection of creativity and data in marketing.