Pillar 05
Brand assets your team keeps using, long after we deliver them.
Brand guidelines, whitepapers and playbooks, and recurring video production. A delivery pillar, sibling to Digital Marketing and Web Development, not an advisory practice.
Pillar type
Delivery, sibling to Pillars 01 & 02
Hero services
Guidelines, Whitepaper, Video Retainer
Pricing
Fixed-fee project or monthly retainer
Built for
₹10 Cr+ revenue, marketing & brand heads
What is in scope
Six services. Three hero services, three supporting or bundled.
Each hero service is sellable on its own as a project or retainer. Case Study Production is a bundled add-on, listed here for completeness. Website Content Writing is delivered quietly inside Web Development engagements and is not marketed as a separate line.
Free funnel wedge
Brand Audit
A free, written PDF report identifying inconsistency in your brand assets across website, decks, social, and collateral. Delivered as a report only, not a live presentation. Offered to prospects who meet a size bar (₹10 Cr+ revenue) or come by referral.
The flagship engagement
Brand Guidelines Development
A comprehensive brand system built from scratch: visual language, verbal language, template library, and application guidance. The flagship engagement.
Brand Guidelines Correction
For clients with existing but incomplete or inconsistent guidelines. Audit, gap analysis, and formalisation, delivered in the same handbook format as a new build.
Learn more →Whitepaper Production
Senior-written research pieces on topics where credible expertise exists. Sold as one-off projects or as a quarterly retainer.
Learn more →Playbook Production
Longer-form methodology documents that codify how something is done. Similar economics to whitepapers.
Learn more →Case Study Production
Turning a client's actual results into a documented case study. Bundled inside Pillar 01 retainers as standard, sold standalone only for special cases.
Learn more →Video Retainer
Recurring monthly video production for established brands: training, explainer, A-roll and B-roll, and podcast formats.
Learn more →Who this is for
Being clear about fit saves everyone time.
A strong fit
- Annual revenue of ₹10 Cr or more, or a referral from an existing MagicWorks client.
- Buyer is a marketing head, brand head, founder, or CEO with authority to invest in durable assets.
- Trigger is a rebrand, repositioning, outgrown assets, a new business line, or a thought-leadership goal.
- In Education, Real Estate, or Manufacturing for retainer work; industry-agnostic for standalone brand and whitepaper projects.
Not a fit
- Wants one-off reels, batch social graphics, or animated explainer videos as standalone deliverables.
- Wants avatar or AI-speaking videos as a publicly listed service (private, high-value clients only).
- Wants isolated logo design without a Guidelines engagement, or traditional print production.
- Wants Website Content Writing without an active Pillar 02 website build.
How this pillar hands off to the rest of MagicWorks
A website need routes to Pillar 02 (Web Development). A digital marketing or GEO need routes to Pillar 01. A platform strategy need routes to Pillar 04. An AI process opportunity routes to Pillar 03. Every handoff is a separate contract, no bundled pricing.
Ready for brand assets that outlast the project?
A thirty-minute discovery call, no obligation. We will tell you honestly which engagement fits, starting with a free Brand Audit if that is the right first step.
Book a discovery callStart with a conversation, not a brief.
Tell us what prompted the enquiry, a rebrand, a launch, an inconsistency you have noticed, and we will recommend where to start.
- ✓We respond within one working day
- ✓Fixed-fee projects or monthly retainers, scoped after discovery
- ✓Free Brand Audit available to qualified prospects