Pillar 05 · Flagship engagement
A brand system your team can actually use, for years.
A comprehensive brand system built from scratch: visual language, verbal language, a template library, and application guidance, delivered as a browseable digital handbook plus source files.
Engagement
Fixed-fee project
Duration
6 to 10 weeks
Format
Digital handbook + source files
Built for
Marketing & brand heads, founders, CEOs
What a complete brand system covers.
Everything a growing team needs to look and sound consistent, without a MagicWorks brief for every asset.
Visual language: Logo usage, colour system, typography, and imagery style, documented so any designer can apply it correctly.
Verbal language: Tone of voice, messaging framework, and terminology, so the brand sounds like one company everywhere it speaks.
Template library: Presentation, document, and social templates your team can fill in directly, no design request needed.
Application guidance: Worked examples across channels, so the system holds up in practice, not just on paper.
Digital handbook: A single browseable reference your whole team can access.
Source files: Editable originals handed over in full, so you are never locked in.
Who this is for
Being clear about fit saves everyone time.
A strong fit
- Annual revenue of ₹10 Cr or more, or a referral from an existing MagicWorks client.
- Going through a rebrand, a repositioning, or a growth phase that has outgrown existing assets.
- Launching a new business line or subsidiary that needs its own coherent identity.
- A leadership team that has noticed brand inconsistency is costing credibility, not just aesthetics.
Not a fit
- Wants an isolated logo redesign without a full guidelines engagement.
- Only needs one-off print collateral; we do not offer traditional print production.
- Budget does not yet support a comprehensive system. Consider a free Brand Audit first, or a standalone Whitepaper or Case Study project.
How this connects to the rest of MagicWorks
Guidelines built here become the visual and verbal system Pillar 02 (Web Development) uses to build your AI-native website. That is referred as a separate contract, no bundled pricing, so each engagement is scoped and billed cleanly.
Common questions
How long does a Brand Guidelines project take?
Six to ten weeks for a fixed-fee project, covering visual language, verbal language, a template library, and application guidance.
What do we walk away with?
A browseable digital handbook plus the full source files, so your team is never locked in.
Do you also build our website from these guidelines?
That is a separate engagement under Pillar 02 (Web Development), referred as its own contract once the guidelines are complete.
What if our guidelines already exist but are incomplete?
See Brand Guidelines Correction instead, a faster path that formalises what is missing rather than rebuilding from scratch.
Start with a conversation about your brand.
We will tell you honestly whether a full Guidelines engagement is the right first step, or whether a Brand Audit or Correction fits better.
- ✓We respond within one working day
- ✓Fixed-fee project, scoped after discovery
- ✓Delivered as a handbook plus full source files