Pillar 05 · Brand, Research & Publishing
Fix inconsistent guidelines. Same handbook, less time.
For clients with existing but incomplete or inconsistent brand guidelines. We audit, close the gaps, and formalise what is missing, delivered in the same handbook-plus-source-files format as a new build.
Engagement
Fixed-fee project
Duration
Scoped after audit
Format
Digital handbook + source files
Built for
Brands with partial or outdated guidelines
What the correction process covers.
You do not need to start over to get a system that actually holds together.
Audit: A review of existing brand assets across your website, decks, social, and collateral to find where the inconsistency lives.
Gap analysis: A clear list of what your current guidelines are missing, measured against a comprehensive standard.
Formalisation: Verbal language, template library, and application rules written up properly, wherever they were previously informal or missing.
Same delivery format: A browseable digital handbook plus full source files, identical in structure to a new build.
Who this is for
Being clear about fit saves everyone time.
A strong fit
- Already has some brand guidelines, but they are incomplete, inconsistently applied, or out of date.
- Wants a faster path to a usable system than starting from zero.
- Has a partial style guide sitting in a slide deck or a shared drive that nobody actually follows.
Not a fit
- Has no guidelines at all. See Brand Guidelines Development instead.
- Wants a purely stylistic refresh (new colours, new logo lockup) without formalising the underlying system.
How this connects to the rest of MagicWorks
A corrected guidelines system feeds Pillar 02 (Web Development) the same way a new build does: it becomes the reference for any AI-native website work, referred as a separate contract.
Common questions
How is this different from a full Guidelines build?
It starts from what you already have. We audit, close the gaps, and formalise what is missing, rather than building the system from a blank page.
How long does a correction take?
Shorter than a full build, and scoped precisely after the initial audit.
What format is it delivered in?
The same browseable digital handbook plus source files as a new build, so the end result is indistinguishable in quality.
What if the audit finds we actually need a full rebuild?
We will say so honestly and scope a Brand Guidelines Development engagement instead.
Get your existing guidelines assessed.
We will look at what you already have and tell you honestly whether a correction is enough, or whether a full rebuild would serve you better.
- ✓We respond within one working day
- ✓Fixed-fee, scoped after a short audit
- ✓Delivered as a handbook plus full source files