Pillar 05 · Brand, Research & Publishing
Codify how you do the thing you’re best at.
Longer-form methodology documents that turn your team’s know-how into a repeatable, teachable system. Delivered for named topics where real expertise exists, with economics similar to whitepapers.
Engagement
Project (retainer available)
Duration
Comparable to a whitepaper project
Format
Long-form methodology document
Built for
Teams with a proven, repeatable process
What goes into a playbook.
The difference between a whitepaper and a playbook is intent: a whitepaper argues a point of view, a playbook teaches a method.
Discovery interviews: Structured conversations with the people who actually run the process, to extract what really happens.
Methodology structuring: Turning tacit know-how into a clear, teachable framework with defined steps.
Senior drafting and review: Written and checked by senior writers, same discipline as our whitepapers.
Design: Laid out for internal training use or external publication, depending on your goal.
Who this is for
Being clear about fit saves everyone time.
A strong fit
- Has a real, named process worth codifying: an onboarding methodology, a delivery framework, a proprietary approach.
- Wants to scale a process beyond the handful of people who currently hold it in their heads.
- Sees the playbook as a training or credibility asset, not just a document.
Not a fit
- Wants a generic industry playbook with no proprietary method behind it.
- Is looking for a template rather than a document built from how your team actually works.
How this connects to the rest of MagicWorks
Like whitepapers, playbooks produced here become primary assets in the Thought Leadership & GEO programme under Pillar 01 (Digital Marketing), referred there as a separate contract when distribution is the goal.
Common questions
What makes something playbook-worthy?
A real, named process your team runs repeatably, not a generic industry template with no proprietary method behind it.
How is this priced?
Project pricing, comparable to a whitepaper project, scoped after we understand the process to be documented.
Can this be used internally, not published?
Yes. Playbooks can be built for internal training use or external publication, depending on your goal.
Do you interview our team to build it?
Yes, discovery interviews with the people who run the process are the starting point for every playbook.
Turn your method into an asset.
Tell us what your team does well and repeatably. We will tell you honestly whether it is playbook-ready.
- ✓We respond within one working day
- ✓Project pricing, scoped after discovery
- ✓Discovery interviews, drafting, review, and design included