Pillar 05 · Hero service
Turn your expertise into published proof.
Senior-written research pieces on topics where real credible expertise exists. Sold as one-off projects or as a quarterly retainer. Includes research, drafting, senior review, and design.
Project
4 to 8 weeks, fixed-fee
Retainer
12 months minimum, monthly fee
Format
Research, drafting, review, design
Built for
Teams with real expertise worth publishing
Two ways to engage
A single project, or an ongoing programme.
Both variants include the same rigour: research, senior drafting, review, and design. The difference is commitment and cadence.
PROJECT
Whitepaper project
A single senior-written research whitepaper on one topic where credible expertise exists. The right start for a first paper or a specific launch moment.
4 to 8 weeks · fixed-fee project
RETAINER
Whitepaper retainer
Ongoing thought-leadership output, typically one whitepaper per quarter plus supporting derivative content between issues.
12 months minimum · monthly retainer fee
What every whitepaper includes.
The same production discipline whether it is a single project or a running retainer.
Research: Source-gathering and structuring around a topic with real substance behind it.
Senior drafting: Written by senior writers, not templated or AI-only output.
Senior review: A second senior pass before anything goes to design.
Design: Laid out as a publishable, on-brand document, ready to gate or distribute.
Derivative content: For retainer clients: supporting social and email assets drawn from each issue.
Who this is for
Being clear about fit saves everyone time.
A strong fit
- Has real expertise, data, or a point of view worth publishing.
- Wants inbound thought-leadership credibility, including presence in AI answer engines.
- Has one clear topic ready now (project), or wants sustained quarterly output (retainer).
Not a fit
- Wants ghostwriting on a topic where no credible in-house expertise exists.
- Is looking for volume content-mill output rather than a small number of substantial pieces.
How this connects to the rest of MagicWorks
Whitepapers produced here become primary assets in the Thought Leadership & GEO programme under Pillar 01 (Digital Marketing). Distribution and promotion are referred there as a separate contract.
Common questions
What is the difference between the project and the retainer?
The project is a single paper over 4 to 8 weeks. The retainer is ongoing output, typically one whitepaper per quarter, over a 12-month minimum.
Who writes the whitepaper?
Senior writers, with a second senior review pass before design, on topics where real credible expertise exists.
Can you write about any topic we choose?
Only where credible expertise exists, ours or yours. We do not ghostwrite on topics without real substance behind them.
Does this help with AI search visibility?
Yes. Whitepapers feed the Thought Leadership & GEO programme under Pillar 01, built to earn citations in AI answer engines.
Start your first whitepaper.
Tell us the topic and we will tell you honestly whether it is ready for a project, or needs more groundwork first.
- ✓We respond within one working day
- ✓Fixed-fee project or monthly retainer
- ✓Research, drafting, senior review, and design included