Pillar 05 · Hero service
Recurring video, without the one-off scramble.
Recurring monthly video production for established brands: training videos, explainer videos, A-roll and B-roll production, and podcast formats. Sold with a minimum monthly volume; we do not sell one-off videos under this line.
Engagement
Monthly retainer
Duration
6 months minimum, 12 recommended
Format
Defined monthly output volume
Built for
Established brands with a recurring video need
What a video retainer produces.
A defined monthly output volume agreed at kickoff, drawn from the formats below.
Training videos: Internal or client-facing training content, produced consistently rather than as one-off requests.
Explainer videos: Product, service, or process explainers built to a recurring cadence.
A-roll and B-roll production: Primary footage plus supporting cutaway footage for a polished final edit.
Podcast formats: Recurring audio or video podcast production for brands building an ongoing series.
Who this is for
Being clear about fit saves everyone time.
A strong fit
- An established brand with an ongoing, not one-off, video need.
- Able to commit to a minimum of 6 months (12 recommended) to make the retainer model work.
- Wants a defined monthly output volume rather than negotiating scope project by project.
Not a fit
- Wants a single one-off video or edit. Not sold under this line.
- Wants animated explainer videos, which sit outside this pillar entirely.
- Wants avatar or AI-speaking videos as a publicly listed service. Offered privately to high-value recurring clients only, not sold openly.
How this connects to the rest of MagicWorks
Video content produced under a Pillar 05 retainer often powers organic social distribution in Pillar 01 (Digital Marketing). Social strategy and posting cadence are referred there, as a separate contract.
Common questions
Can we order a single video?
No. Video is sold only as a recurring monthly retainer with a defined output volume, not as one-off videos or edits.
What is the minimum commitment?
Six months minimum, with twelve months recommended for the retainer model to work well.
What formats are included?
Training videos, explainer videos, A-roll and B-roll production, and podcast formats, mixed to a defined monthly volume.
Do you produce animated explainers or AI avatar videos?
Animated explainers are out of scope. Avatar or AI-speaking videos are offered privately to high-value recurring clients only, not sold as a publicly listed service.
Set up a recurring video programme.
We will tell you honestly what monthly volume is realistic for your team and budget.
- ✓We respond within one working day
- ✓Monthly retainer, 6-month minimum
- ✓Defined output volume agreed at kickoff