Qualified leads per year
SimpliDistance
SimpliDistance Scales MBA Enrollments With High-Intent Search Advertising
Situation
SimpliDistance is one of India's fastest-growing portals for distance and online MBA admissions, connecting students with universities across multiple programs and regions. Operating in a highly competitive education market, the platform required a scalable, cost-efficient lead generation engine without compromising lead quality. Key targets: a 4–8% admission conversion rate and CPL significantly below direct university acquisition costs.
Intervention
MagicWorks designed a Google Search-first performance marketing framework built around deep intent targeting to capture students actively searching for distance and online MBA programs, a hyper-intent keyword strategy aligned to course type, university, eligibility, and admission timelines, conversion-optimised landing pages engineered for enquiry completion, continuous A/B testing across ads, keywords, and landing experiences, and a scalable campaign architecture enabling rapid expansion across programs and locations. Google Search Ads became the core growth engine — optimised not just for traffic, but for enrollment-ready leads.
Result
SimpliDistance achieved 75,000+ qualified leads per year, a consistent 4–8% admission conversion rate, cost per lead delivered 30–40% below direct university acquisition benchmarks, consistent performance even during low-demand seasons, and 4x lead volume growth by Year 3 of the engagement. The campaign compounded: each cohort of data improved targeting for the next.
Qualified leads per year
Admission conversion rate
Below benchmark CPL
Lead growth by Year 3