This B2B digital marketing case study shows how Magicworks helped a steel and industrial manufacturer generate 85–110 qualified RFQs per month using SEO, Google Ads, and LinkedIn targeting
Industry Context & Client Background – This established steel manufacturer had grown entirely through dealer relationships and trade fairs with no digital presence beyond a basic website. When key dealer relationships became uncertain, the company had no independent ability to attract new industrial buyers digitally.
Procurement managers searching for steel suppliers would not find this company anywhere online.
All business was filtered through dealers who controlled buyer relationships and compressed margins.
Senior procurement managers and plant heads - the exact decision-makers needed - were not being reached.
Export-quality product existed but zero digital infrastructure to reach international buyers.
We built the company’s B2B digital presence from ground zero — establishing organic authority through SEO, generating immediate RFQs through paid search, and reaching decision-makers through LinkedIn.
Individual product pages per steel category with full specifications, IS standard references, and application use cases.
Targeting procurement-specific keywords with RFQ form as the direct conversion goal.
Campaigns targeting Purchase Managers, Plant Heads, and Procurement Directors at Steel, Construction, and Infrastructure companies.
Automated system — submissions triggered immediate acknowledgment and routing to the relevant regional sales contact within 15 minutes.
English-language product pages targeting international procurement terms to capture overseas buyer searches.
After 6 months, the manufacturer received 85–110 RFQs per month from domestic and international industrial buyers — from a baseline of zero inbound leads.
LinkedIn InMail achieved 28% open rate and 11% response rate among decision-makers
Global SEO content drove a 30% increase in export inquiries. LinkedIn InMail targeting of Purchase Managers and Plant Heads generated higher-value RFQs with faster decision timelines.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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