This digital marketing case study shows how Magicworks helped a design and skill-based education institute increase admission inquiries by 2.6X using social media, influencer marketing, and paid campaigns.
Objective: Build brand visibility and achieve a 3X increase in admission inquiries within 6 months
Industry Context & Client Background – A well-regarded design institute with strong local walk-in admissions was completely invisible online. Newer competitors with inferior programmes consistently outranked them. No organic digital following, no structured online funnel, entirely dependent on offline word-of-mouth.
~90% of inquiries came from walk-ins. No ability to reach aspirants beyond a 20 km radius.
Under 1,000 followers each on Instagram and Facebook with no consistent posting.
Competitors occupied page 1 for all target terms. The institute did not appear in the top 10.
Exceptional portfolios and strong placements existed but were never digitally showcased.
We took a brand-first approach: for a design institute, the quality of digital presentation is the primary sales pitch.
Redesigned all digital channels with a cohesive aesthetic — photography, colour palette, typography, and content templates.
Systematic content calendar featuring student portfolios, process videos, day-in-the-life reels, and placement announcements.
Awareness and lead gen ads targeting 18–25-year-olds with design and creative career interests.
Short video ads featuring student success stories targeting users who searched for design course terms.
Partnered with 6 regional design influencers (10K–100K followers) for authentic campus reviews.
Within 5 months, monthly inquiries grew from ~180 to 420–480 — a 2.6X increase. Digital reach expanded 2.5X. Influencer campaigns drove a 22% lift in application rates.
Student portfolio content generated 3.4X the click-through rate of standard ads. Influencer collaborations improved application rate 22% during peak cycles.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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