Pillar 01 · Paid Social
Demand and discovery on Facebook and Instagram.
Meta is where buyers discover before they search. We run Facebook and Instagram campaigns with creative variants and audience automation, frequently paired with Google Ads so discovery and intent work together.
Engagement
Monthly retainer
Channels
Facebook + Instagram
Includes
Organic support
Best paired with
Google Ads
What is included.
Campaigns built around the buyer journey, not the platform defaults. We bring a creative-first approach to Meta, with proper audience architecture and performance iteration.
Campaign strategy and structure
Creative variants and testing
Audience building and automation
Retargeting campaigns
Supporting organic Instagram and Facebook content
Monthly performance reporting
When it fits
Standalone or as the discovery half of a full funnel.
Meta Ads works on its own for brands building awareness and driving enquiries directly. It is strongest as the discovery half of a full-funnel motion with Google Ads: Meta introduces the brand to a broad audience, Google captures the intent that follows. Organic Instagram and Facebook content is included as a supporting deliverable within this service.
Full-funnel motion
Discovery + intent = compounding results.
Meta creates demand at scale. Google Ads captures that demand when the buyer is ready to act. Together, they close the loop between awareness, enquiry, and sales.
Common questions
Do you also handle organic social?
Organic Instagram and Facebook content is included as a supporting deliverable within Meta Ads. For B2B organic presence on LinkedIn, see LinkedIn & Organic Social.
Should I run Meta and Google together?
Often yes. Meta drives discovery, Google captures intent. Together they form a full funnel. We coordinate both if you run the Full-Funnel Programme.
How much creative do you produce?
Multiple variants per campaign, tested and iterated on performance. We build a creative rhythm, not a one-time asset.
Build demand on Facebook and Instagram that converts.
Tell us about your buyers and budget and we will outline a Meta strategy that pairs discovery with intent.
- ✓We respond within one working day
- ✓Creative variants and audience automation included
- ✓Transparent attribution, honest reporting