Simpli Distance is one of India’s fastest-growing portals for distance and online MBA
admissions, connecting students with universities across multple programs and regions. Operating in a highly competitive education market, the platform required a scalable and cost-efficient lead generation engine without compromising lead quality.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
- Generating high-intent student inquiries with a target 4–8% admission conversion rate
- Maintaining a competitive cost per lead (CPL)—significantly lower than direct university acquisition costs
- Scaling lead volume consistently across multple programs, universities, and geographies
The Solution
Magicworks designed a Google Search–first performance marketing framework focused on intent, efficiency, and scale.
Our approach was built around
- Deep Intent Targeting to capture students actively searching for distance and online MBA programs
- Hyper-Intent Keyword Strategy aligned to course type, university, eligibility, and admission timelines
- Conversion-optimized landing pages engineered for inquiry completion
- Continuous A/B Testing & Optimization across ads, keywords, and landing
experiences - Scalable campaign architecture enabling rapid expansion across programs and locations
Google Search Ads became the core growth engine—optimized not just for traffic, but for enrollment-ready leads.
Results That Speak for Themselves
The impact was immediate and compounding:
performance even during low-demand seasons
admission conversion rate consistently achieved
ower CPL compared to industry benchmarks
qualified leads generated annually, fueling university enrollment pipelines nationwide
Today, Simpli Distance ranks among India’s top inquiry portals for distance and online MBA programs.
Business Growth Impact
The performance marketing system scaled alongside Simpli Distance’s business growth:
Year 2
100% Year-on-Year revenue growth
Year 3
4× overall growth
Precise Audience Targeting
Reach the right people at the right time.
The Takeaway
By combining a high-intent Google Search strategy with continuous optimization and
scalable architecture, Magicworks helped Simpli Distance build a predictable, high-ROI acquisition engine—turning search demand into sustained enrollment growth.
