SRJ Steel is a manufacturing company operating in a highly competitive, relationship-driven B2B market. While the company had strong ofline capabilities and production expertise, it had little to no structured digital presence limiting inbound inquiries, brand visibility, and lead predictability.
SRJ partnered with Magicworks to establish a complete digital ecosystem that could generate awareness, inquiries, and long-term search visibility.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
At the start of the engagement, SRJ faced several key challenges:
- No structured digital acquisition channels
- Limited brand visibility beyond existing networks
- No measurable lead generation system
- Absence of SEO rankings, YouTube optimization, or Google Business visibility
- No performance benchmarks or analytics framework
The goal was to build digital presence from the ground up and convert it into measurable business outcomes.
The Solution
Magicworks implemented a multi-channel, full-funnel digital marketing strategy, designed specifically for a manufacturing/B2B audience.
Search Engine Marketing (Google Ads)
We launched intent-driven Google Search campaigns to capture buyers actively searching for steel and manufacturing-related solutions, supported by awareness campaigns for brand visibility.
- Lead Generation Campaigns
- Awareness Campaigns
- Conversion tracking & dashboard setup
SocialMedia Marketing (Meta – Facebook & Instagram)
We built performance-led Meta campaigns to generate inquiries and mass awareness within relevant business and regional audiences.
- Separate lead generation and awareness funnels
- Creative testing and audience refinement
Search Engine Optimization (SEO)
A foundational SEO strategy was implemented to build long-term organic visibility:
- Keyword research aligned with manufacturing search intent
- On-page optimization
- Technical and content improvements
YouTube SEO & Video Optimization
SRJ’s video content was optimized to improve discoverability and engagement through:
- Keyword-optimized titles, descriptions, and tags
- Channel-level SEO improvements
Google My Business (GMB) Management
We optimized and actively managed SRJ’s GMB profile to drive local discovery and direct inquiries.
Email Marketing
Email campaigns were launched to support outreach and brand communication, with tracking for engagement metrics.
Business Growth Impact
From having virtually no digital footprint, SRJ now benefits from:
Predictable inbound leads from Google and Meta
Strong brand visibility across search, social, YouTube, and Maps
Top-10 keyword rankings in organic search
Direct calls and inquiries via Google My Business
