Aishwaryam Group is a reputed real estate developer with a diverse residential portfolio, spanning large-scale affordable housing as well as premium lifestyle developments. With multiple projects targeting very different buyer segments, the group required a performance marketing strategy that could scale while maintaining message clarity and lead quality.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Aishwaryam Group approached Magicworks with two distinct residential projects each presenting unique acquisition challenges:
- Aishwaryam Hamara:
A large-scale affordable housing project with 6,500+ residential flats, targeting price- conscious, first-time homebuyers at scale. - Aishwaryam Courtyard:
A premium residential development designed for afluent, lifestyle-driven buyers with higher expectations around positioning, creative, and intent quality.
The challenge was to build separate, high-performing lead funnels for each project while keeping acquisition costs significantly below real estate industry benchmarks.
The Solution
Magicworks designed a dual-funnel performance marketing system powered by Google Search and Meta (Facebook & Instagram) Ads, ensuring each project spoke directly to its ideal audience.
For Aishwaryam Hamara (Affordable Housing Funnel):
- Hyper-local audience targeting to capture nearby demand
- Value-driven messaging focused on affordability, accessibility, and eligibility
- High-volume lead generation optimized for cost efficiency
For Aishwaryam Courtyard (Premium Project Funnel):
- Targeting afluent home seekers, professionals, and lifestyle-focused audiences
- Refined interest and demographic filters
- Premium creative positioning aligned with aspirational living
Both funnels were continuously optimized through performance tracking, creative testing, and audience refinement.
Results That Speak for Themselves
The performance-led Google Search and Meta strategy delivered consistent, scalable outcomes:
generated across both projects
than industry benchmarks
between affordable and premium segments
supporting site visits & sales pipelines
Business Growth Impact
The performance marketing system scaled alongside Simpli Distance’s business growth:
Year 2
100% Year-on-Year revenue growth
Year 3
4× overall growth
Precise Audience Targeting
Reach the right people at the right time.
