| Location | Pune, India · Hybrid or In-office (On-site) |
| Experience | 8 to 10+ Years |
| Salary Range | Competitive, matched to experience and impact (not capped by a fixed band)(Salary not a bar for a deserving candidate) |
| Qualification | Preferred: Bachelor's degree in Marketing, Business, Communications, or a related field An MBA or equivalent qualification is an advantage |
| Mandatory | Must Have8 to 10+ years of senior digital marketing experience with a proven track record driving organic growth strategy, plus hands-on personal-branding and thought-leadership experience |
| Preferred Candidate | A senior digital marketing strategist with 8 to 10+ years of experience who has genuinely driven organic growth, not just reported on it, across SEO, content, and at least one owned-audience channel (email, YouTube, or podcast). The ideal candidate has hands-on experience building a founder or executive's personal brand and thought-leadership presence, understands how AI search and large language models assess digital authority, and has designed SOPs and quality-gate processes that cross-functional teams actually follow. Comfortable coordinating directly with a US-based client and managing multiple moving parts (a guest tracker, an SEO task list, a content calendar) at once. |
About MagicWorks
MagicWorks IT Solutions Pvt. Ltd. is a Pune-based AI-first digital marketing agency that turns traffic, leads, and operations into predictable revenue. With 17+ years of experience, a team of 30+ experts, and a 98% client satisfaction rate, we help businesses across Education, Manufacturing, Real Estate, Travel, Hospitality, and more achieve measurable growth.
Job Summary
We are looking for a highly experienced Digital Marketing Strategist to act as the central driving force for organic growth on a senior international client account: Happiness Squad, a Boulder, Colorado based organizational-flourishing consultancy founded by former McKinsey partner Ashish Kothari. This is a senior role that combines strategy with hands-on execution (roughly 50% strategy, 50% hands-on). You will scale both the client's company brand and the founder's personal profile, oversee several channels at once (SEO, YouTube, and podcast), and hold the whole system together with strong synchronisation and quality control across the teams that execute: a video editor, content writers, and web developers. The mandate is to help scale the client's podcast, The Flourishing Edge, from around 150 downloads per episode to 1,000-plus within 12 months, while driving organic growth across the wider digital presence.
Key Responsibilities
Overarching Digital Strategy
Email and Owned Audience
Podcast Growth Strategy
AI, AEO, and Answer-Engine Authority
Cross-Team Synchronisation and Process
Quality Assurance, Analytics, and Team Leadership
Required Skills
- 8 to 10+ years of senior digital marketing experience with a clear track record of driving organic growth strategy
- Extensive, proven experience in personal branding and building thought-leadership profiles
- Deep understanding of the shifting SEO and AEO landscape, and how large language models and AI search assess digital authority
- Strong leadership: able to coordinate, synchronise, and set quality benchmarks across cross-functional teams
- A record of designing SOPs and quality-gate processes that teams actually follow
- Solid understanding of podcast and YouTube growth
- Email marketing and newsletter growth experience (e.g. Active Campaign)
- Experience using AI tools (ChatGPT, Claude, or similar) in content workflows
- Highly organised: comfortable running a guest tracker, a guesting pipeline, an SEO task list, and community presence simultaneously
- Excellent English communication; comfortable working with a United States based client
Preferred Skills
- Experience with founder-led, B2B, or wellbeing and leadership brands
- Hands-on familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console) and YouTube analytics
- Comfort with cold outreach and relationship-building over email
- Experience coordinating with clients across United States time zones
- Familiarity with podcast platforms such as Captivate, Apple Podcasts, and Spotify
- Enough grounding in paid amplification to brief and guide it, even if not executing it directly
This is a senior, strategy-first mandate with real ownership of an international client account, roughly 50% strategy and 50% hands-on execution. Success in the first 90 days looks like: a full content SOP and quality-gate system live and adopted by the executing teams, the keyword strategy and single-source-of-truth workflow running for every episode, a working cross-team cadence with clear ownership, the weekly owned-audience email live with list growth underway, and baseline KPIs with a regular reporting rhythm established. Compensation is not a roadblock for the right candidate — a competitive package is matched to the impact you bring, not capped by a fixed band.
Ready to apply?
We read every application. Tell us about your experience and why this role is the right fit for you.