Google Ads Expert

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Job description

We are seeking a highly skilled Google Ads Expert to lead, optimize, and scale our paid advertising campaigns to drive business growth. The ideal candidate will have extensive experience managing high-budget Google Ads accounts, implementing advanced strategies, and optimizing campaigns for performance at scale. You will play a critical role in maximizing ROI, automating processes, and ensuring continuous revenue growth.

Experience: 3-5+ years
Qualification: Google Ads Certifications (Search, Display, Video, Shopping, etc.)., Experience with eCommerce, SaaS, or lead generation scaling strategies, Knowledge of Python or JavaScript for Google Ads automation is a plus.

Key Responsibilities:

1. Google Ads Strategy & Execution
  • Develop and execute high-level Google Ads strategies for scaling campaigns.
  • Manage and optimize large-budget campaigns across Search, Display, YouTube, Performance Max, and Shopping Ads.
  • Implement advanced audience targeting, including first-party data, remarketing, and lookalike audiences.
  • Utilize AI-driven bidding strategies and automation to enhance ad performance.
2. Performance Optimization & Scaling
  • Continuously analyze campaign data to improve CTR, Quality Score, and Conversion Rates.
  • A/B test ad creatives, copy, bidding strategies, and landing pages to maximize ROI.
  • Scale campaigns effectively without compromising cost efficiency.
  • Identify and leverage new growth opportunities within Google Ads.
3. Advanced Tracking & Analytics
  • Set up and manage Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.
  • Implement and optimize Enhanced Conversions and Offline Conversion Tracking.
  • Generate detailed reports on key KPIs, providing insights and recommendations for growth.
4. Automation & AI-Driven Strategies
  • Leverage scripts, rules, and API integrations to automate campaign management.
  • Optimize Performance Max campaigns using AI-driven insights.
  • Develop dynamic ad creatives using automation and feed-based strategies.
5. Cross-Channel Growth & Integration
  • Coordinate Google Ads with Facebook Ads, TikTok Ads, LinkedIn Ads, and other digital platforms for cohesive marketing strategies.
  • Work closely with the content, design, and development teams to optimize landing pages for conversions.
  • Monitor competition and industry trends to stay ahead of the curve.

Requirements:

  • 3-5+ years of experience managing large-scale Google Ads campaigns.
  • Proven success in scaling campaigns beyond six and seven figures in ad spend.
  • Strong analytical skills and experience with GA4, Google Tag Manager, and Data Studio.
  • Deep understanding of bidding strategies, Quality Score, and conversion optimization.
  • Experience with Performance Max, Shopping Ads, and AI-driven campaign automation.
  • Familiarity with Google Ads scripts, API integrations, and automation tools.
  • Strong proficiency in A/B testing, audience segmentation, and CRO (Conversion Rate Optimization).
  • Excellent communication skills and ability to collaborate with cross-functional teams.

Preferred Qualifications:

  • Google Ads Certifications (Search, Display, Video, Shopping, etc.).
  • Experience with eCommerce, SaaS, or lead generation scaling strategies.
  • Knowledge of Python or JavaScript for Google Ads automation is a plus.

Benefits:

  • Competitive salary with performance-based bonuses.
  • Opportunity to work on high-scale, fast-growing campaigns.
  • Continuous learning and access to the latest tools and training.
  • Flexible working environment and career growth opportunities.