Job description:
A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services.
Experience: 3 to 5 years (3 years of experience in digital marketing required)
Qualification: Any graduate or post graduate or MBA in (Marketing/Sales) or related field with an excellent understanding of Digital Marketing.
Key Responsibilities:
1. Strategy Development and Execution
- Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.
- Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.
- Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.
2. Content Creation and Optimization
- Content Strategy: Develop content strategies that align with marketing goals and target audience needs.
- Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.
- SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.
3. Social Media Management
- Platform Management: Manage the company’s presence on social media platforms, including content planning and posting.
- Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.
- Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.
4. Analytics and Reporting
- Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.
- Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.
- Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.
5. Collaboration and Coordination
- Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.
- Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.
- External Partners: Manage relationships with external vendors, agencies, and partners as needed.
6. Customer Relationship Management (CRM)
- Database Management: Manage and utilize the company’s CRM system to track customer interactions and data.
- Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.
7. Innovation and Trend Monitoring
- Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.
- Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.
8. Compliance and Ethics
- Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.
- Ethical Practices: Promote ethical marketing practices and maintain the company’s reputation.
Preferred candidate profile
- Must possess strong communication, presentation, and negotiation skills
- Must be familiar with analysing statistics and formulating sales data
- Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
- Knowledge of advertising sales or sales promotions
- Knowledge of online marketing
- Minimum 3 years of experience in digital marketing environment.
- Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Bachelor’s degree or Master’s degree in marketing, communications, or a related field (preferred)
