Author

Prachi Awate

Digital Marketing Manager

Prachi Awate is a Digital Marketing Manager who believes strong growth comes from mastering the fundamentals, not chasing every new marketing trend. While platforms, algorithms, AI tools, and advertising products continue to change, her approach stays focused on what consistently drives results: understanding customer intent, building the right acquisition strategy, analysing performance deeply, and continuously improving the journey from click to conversion. Working across paid media, SEO, content, analytics, and conversion optimisation, Prachi combines strategy with hands-on execution. She audits campaigns, builds performance frameworks, studies user behaviour, develops tracking systems, and experiments with new approaches when standard playbooks are not enough. Based in Pune, India.