This construction digital marketing case study shows how Magicworks helped a commercial and industrial contractor improve lead generation, increase visibility, and generate project inquiries using targeted digital strategies.
No ability to generate any inbound project inquiries. All new projects came through tender participation and existing client repeat work.
A basic brochure site — no project portfolio, no capability statements, no certifications. Failed completely as a credibility tool.
Decision-makers searching for EPC contractors or commercial construction companies could not find this company anywhere online.
No company page, no project case studies, no thought leadership, no outreach to procurement decision-makers at any target company.
We built the company’s B2B digital credibility and lead generation capability simultaneously — creating a digital presence worthy of their actual delivery capability.
Rebuilt from the ground up with a professional project portfolio showcase (20+ featured projects), capability statements, safety records, and ISO certifications.
Targeted SEO covering 'EPC contractor Maharashtra', 'industrial warehouse construction company India', 'commercial building contractor'.
Professional Company Page with regular project updates and InMail campaigns targeting Project Directors and Procurement Managers at target companies.
Monthly articles by the MD covering construction topics — material costs, project scheduling, safety compliance, sustainable construction.
Structured workflow to identify relevant tenders with LinkedIn used to connect with procurement contacts before formal submission.
Within 6 months, the contractor received 9–13 qualified project inquiries per month — the first structured inbound lead channel the business had ever built. Digital credibility also improved bid participation rates.
The website revamp was the single highest-leverage action — session duration increasing 4X indicated procurement managers now thoroughly evaluating the company's capability before making shortlisting decisions.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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