This hospitality digital marketing case study shows how Magicworks helped a boutique hotel and resort improve bookings, increase visibility, and enhance guest engagement using performance marketing and digital strategies.
The majority of revenue was subject to 18–22% commission deductions.
Very few potential guests searched for the resort by name. The brand had almost no independent demand.
Instagram and Facebook were underutilised with inconsistent content failing to convey the resort's unique experience.
The resort's website had no compelling reason to book directly — no best-rate guarantee, no exclusive perks.
We built a comprehensive direct booking growth strategy on three simultaneous tracks: generating brand awareness, converting that awareness into website bookings, and optimising OTA profiles.
Brand search campaigns to capture all brand name searches. Non-branded destination campaigns for travellers actively searching for accommodation.
Fast, mobile-first booking engine with real-time availability, a clear best-rate guarantee, and exclusive direct-booking perks.
Seasonal video content showcasing unique resort experiences distributed as YouTube in-stream ads and Instagram Stories.
Counterintuitively, improving OTA profile quality improved OTA ranking, increasing discovery and driving more guests to search by name before booking directly.
Automated post-checkout email sequence requesting reviews on Google, TripAdvisor, and OTA platforms.
After 6 months, direct bookings increased 32–38% — meeting and exceeding the 40% target during peak travel months. Brand search volume grew 40%. Direct booking share grew from under 25% to over 40% of total revenue.
Each percentage point shift from OTA to direct bookings improved net revenue per room night by approximately ₹800–1,200 — making direct booking growth the highest-ROI initiative in the property's business history.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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