This SaaS digital marketing case study shows how Magicworks helped a B2B enterprise software company improve lead generation, build a scalable pipeline, and increase conversions using performance marketing and targeted campaigns.
Most demo requests came from junior IT staff and students — not enterprise decision-makers with budget authority.
Budget was distributed across broad awareness channels rather than concentrated on specific companies and roles most likely to convert.
Marketing copy communicated product features rather than business outcomes — cost savings, productivity improvement, compliance risk reduction.
Every inbound inquiry — regardless of company size or job title — received the same follow-up priority.
We implemented a full Account-Based Marketing strategy designed to concentrate resources on the highest-potential accounts and the most influential decision-makers within them.
Prioritised list of 500+ enterprise target accounts segmented by industry vertical, company size (500+ employees), and technology stack fit.
Sponsored Content and InMail campaigns matched to job titles — CTO, IT Director, VP Technology — at companies on the target account list.
High-value content targeting active evaluation queries — comparison pages, ROI calculators, industry-specific use cases.
AI-powered chat asking qualification questions, routing high-scoring visitors directly to a senior sales rep for immediate live engagement.
5-email pre-demo programme delivering case studies, ROI data, and objection-handling content before the first sales call.
After 5–6 months, the company generated 70–85 qualified demo bookings per month. Decision-maker demo proportion grew from 30% to 65% of all bookings, fundamentally transforming sales conversation quality.
Concentrating ABM budget on decision-maker roles at target accounts generated 3.2X higher engagement rates than broad B2B targeting.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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