This retail digital marketing case study shows how Magicworks helped a regional retail chain increase store footfall, improve local visibility, and drive sales using targeted digital campaigns and performance marketing.
Despite years of operation, the chain had low unaided brand awareness. Customers defaulted to national brands they recognised more easily
Diwali and Navratri campaigns ran as generic awareness ads without urgency, localisation, or a clear call to visit a specific store.
All campaigns ran at brand level with identical messaging across all 6 locations regardless of unique local demographics.
Thousands of customer phone numbers had never been systematically used for remarketing.
Individual Meta campaigns for all 6 locations with 3–5 km geo-targeting and store-specific creatives with local landmark references.
GDN ads targeting in-market retail shoppers within each store's geographic zone, aligned to the full-year campaign calendar.
Structured broadcast system using the existing customer database with tiered lists for recent customers, lapsed buyers, and VIP frequent buyers.
Full-year promotional calendar with dedicated creative briefs for 8 key festive periods.
Google Ads Store Visit conversions to measure physical footfall directly attributable to digital campaigns.
During campaign periods, average footfall increased 27% across all 6 locations – up to 35% at tightly targeted stores. Campaign reach expanded 3X. WhatsApp campaigns achieved 82% open rates during festive promotions.
The WhatsApp channel achieved 82% open rates during festive promotions - far exceeding email benchmarks. Existing customer databases are a deeply underused growth asset.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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