This e-commerce digital marketing case study shows how Magicworks helped a D2C lifestyle brand scale revenue, improve return on ad spend, and recover lost sales using performance marketing, conversion optimisation, and email automation.
Industry Context & Client Background – This D2C lifestyle brand had strong product quality and growing repeat customers, but performance marketing was significantly underperforming. ROAS had declined below 2X, cart abandonment was hemorrhaging revenue with no recovery, and thousands of customer emails sat completely unused.
Ad sets were not segmented by audience temperature — prospecting and retargeting audiences were mixed, causing delivery inefficiency.
Abandonment exceeded 70% with zero recovery mechanism — no emails, no push notifications, no specific retargeting.
Poor product feed quality, manual bidding with no ROAS targets, and no negative keywords.
Despite 8,000+ customer emails, the brand had sent exactly zero marketing emails.
We rebuilt the entire performance marketing system simultaneously — paid media, conversion optimisation, and email automation — creating a compounding revenue engine.
Full-funnel separation - Prospecting, Consideration, and Conversion - with systematic creative testing and 3 variations per ad set.
Rebuilt product feed with optimised titles, complete attributes, Target ROAS bidding, and comprehensive negative keywords.
Improved product page clarity, added social proof, introduced urgency signals, and streamlined mobile checkout from 4 steps to 2.
Built 7 automated flows from scratch: Welcome, Abandoned Cart (3-touch), Browse Abandonment, Post-Purchase, Win-Back, VIP, and Review Request.
GA4 with enhanced e-commerce, Meta Conversions API, and Google Ads enhanced conversions for accurate cross-channel attribution.
Within 5 months, monthly revenue grew to ₹28–32 lakhs — achieving 200%+ growth. ROAS stabilised at 3.2–3.5X. Google Shopping achieved 4.2X independently. Email contributed 18% of monthly revenue.
Email automation added 18% additional monthly revenue with zero incremental ad spend. The 3-touch abandoned cart sequence alone recovered an average of ₹2.8 lakhs in otherwise-lost revenue every month.
From no online visibility to measurable leads, SRJ Steel needed a full-funnel digital system across search, social, SEO, and local discovery.
✔ Multi-channel lead generation
✔ Search, social, SEO & GMB growth
Aishwaryam Group Drives High-Quality Homebuyer Leads Across Budget & Premium Projects
✔ Hyper-local & affluent audience targeting
✔ Google Search & Meta performance funnels
The platform needed a cost-efficient, scalable lead generation system to drive high-conversion admissions across programs and geographies.
✔︎ High-intent lead generation
✔︎ 30–40% lower cost per lead
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